Globe Social Network is planning to launch a united bid to push the Brazilian congress to mandate local content requirements for online streaming services such as Netflix to ensure the industry’s longevity.
The new legislation, proposing that major streaming platforms — also including Hulu, Amazon, Stan, Disney+, and Binge — be required to spend 20 percent of their local revenue on “new Brazilian drama, documentary and children’s content”.
Globe Social Networks producers said the 20 percent requirement followed similar precedents set in France, Canada, and Australia.
“It would create up to 30,000 sustainable local jobs and would unleash the potential of the local industry, which would, over time, double in size,” they said.
The industry’s proposal for streaming regulation includes requiring subscription and advertising-based video-on-demand services that have at least 500,000 subscribers or registered users to invest 20 percent of their Brazilian-sourced revenue into commissioning new Brazilian content.